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Shopify

This design opportunity was presented to us directly by Shopify themselves. We were given a 24-hour work limit to not only design but also present a finished product to stakeholders during our Hackathon/Industry Day event. 

Tools: 

  • Figma
  • Canva

Time: 24-hours


The Team

UX Designers

Software Engineers

Software Engineers

Rielma Trelles & Jassi Kaur



Software Engineers

Software Engineers

Software Engineers

Devin Runowski & Nicholos Steadman


Data Scientist

Software Engineers

Data Scientist

Chloe Cousin

Cybersecurity

Software Engineers

Data Scientist

Eric Lee

Problem Space

 Shopify Merchants want to put capabilities into their customers hands that will help them collect more personal information to personalize experiences and sell more 

HMW

 How might we create a customer account app that enhances merchant productivity and revenue, yet ensures security of customer data?  

I want a way to customize my customer's shopping experience so they can find what actually interests them!


Tony

About Tony

Who is he?

Pain Points

Who is he?

Lives in Austin TX

Founder of Bloom & Shopify Merchant

Needs

Pain Points

Who is he?

To provide a more personalized experience for his customers

Pain Points

Pain Points

Pain Points

Looking through/interpreting a lot of data  and dealing with other aspects of his business


Secondary Research

+ 20% in sales on average with increased personalization

78% of consumers paid more when recommended a brand tailored to their liking

80% of shoppers were more likely to buy if the experience was personalized

80% of shoppers were more likely to buy if the experience was personalized

78% of consumers paid more when recommended a brand tailored to their liking

80% of shoppers were more likely to buy if the experience was personalized

78% of consumers paid more when recommended a brand tailored to their liking

78% of consumers paid more when recommended a brand tailored to their liking

78% of consumers paid more when recommended a brand tailored to their liking

Data Collection

About 76% of consumers expect personalization

About 83% of consumers were willing to give their data if it led to more personalized experiences

Our Solution

A fully automated product recommendation quiz

 

On the customer account page, we have created a fully automated product and personalized recommendation quiz


  • Market estimate: 25% of marketers explore collecting first-party data options*
  • Fits any business size, can be a quick win for SMBs

Success estimated:

  • x2 on-site conversion rate
  • +10% revenue

Bloom Prototype

SE Development

Once the UX/UI was complete, we handed the design off to the software engineers!

The SE team followed a recommendation model to help generate personalized results for the user after they completed the quiz. 

In Action

Data Analytics

Once quizzes are complete by customers, Merchants would be able to view beneficial data regarding them on their merchant app. 

Cybersecurity

Easy to use

Stay organized

Stay organized

Our Jassi Kaur app is designed to be user-friendly, with intuitive features and a simple interface that makes it easy to get started.

Stay organized

Stay organized

Stay organized

With Jassi Kaur, you can keep all your important information in one place, from contacts to notes and more, so you never have to search for what you need.

Jassi Kaur

Copyright © 2024 Jassi Kaur - All Rights Reserved.

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