A Heuristic Evaluation of the Reddit mobile application.
My Role:
UX Research
Heuristic Evaluator
Tools Used:
Figma
Canva
Time:
1 Week
Team:
Aleksandr Semenov
Maymun Said
To understand the user, we developed a user specific task of navigating the Reddit application to comment on a "UX Design" thread. Once we had our flow, we began exploring the heuristic evaluations we saw and analyzed them.
To access the correct level of severity of each violation, we create this scale for measurement.
Heuristic Violation: Aesthetic and Minimalist Design
Severity Rating: 2 Low Priority
Problem: It was an overwhelming amount of information, graphics, or elements, leading to a cluttered and visually noisy interface.
Image to right is the original Reddit screen.
Solution: Declutter the home page by focusing on essential content, ensuring a clear hierarchy to prioritize key information.
Image to left is the redesign.
Heuristic Violation: User Control and Freedom
Severity Rating: 2 Low Priority
Problem: The interface disappears completely and can cause the user to wonder how to leave the page.
Image to right is the original Reddit screen.
Solution: Top and bottom bars remain visible, letting the user tap on the back arrow, upvote or leave a comment.
Image to left is the redesign.
Heuristic Violation: Flexibility & Efficiency of Use
Severity Rating: 3 Major
Problem: User must scroll through each thread reply before the thread line indicates a new thread start point.
Image to right is the original Reddit screen.
Solution: Designed a “Collapse” button and each thread and it’s corresponding comments are in a separate frame.
Image to left is the redesign.
Heuristic Violation: Recognition Rather than Recall
Severity Rating: 1 Cosmetic
Problem: Requires a user to recognize this icon as a comment icon without a label on every screen.
Image to right is the original Reddit screen.
Solution: Used the app’s existing icon as a reply icon.
Image to left is the redesign.
While redesigning pages for an existing digital product, we have to follow brand’s existing design vision intention.
We learned how to improve an existing digital product by going through a heuristic evaluation and redesigning certain pages of it.
We learned that certain heuristic violations are not as severe as we first thought. Not all violations are catastrophic.
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