The application to combat food waste and foster community connections.
My Role:
UX Researcher
UX Writer
UX Designer
Time:
1 Week
Tools Used:
Figma
Google Docs
Canva
Platform:
iOS
Team: Anna Gutowska, Alice Fae, Vidushi Pandey
Developed and developing countries waste 670 million and 630 million tonnes of food respectively. Nearly half of all fruit and vegetables produced globally are wasted each year. In Canada, food waste is generated at household level because of overbuying, poor planning and management.
Creating practical methods for Canadian households to utilize and share excess food within the family and community.
How might we enable Canadian households to share quality food items with others, in order to foster a sense of trust and community while reducing overall food waste?
Age: 28 y
Occupation: Marketing manager
Hometown: Toronto
Family: Husband and 2 children
“I love gathering with my whole family for a meal together. These are such beautiful moments when everyone talks about their day and we laugh together.”
Jane tends to buy groceries in bulk. Through the week she uses the items she needs but ultimately gets busy with her work schedule. At the end of the week Jane notices that many of her items went unused and began to rot. Jane ultimately has no choice but to throw those items away. Jane needs a trusted solution that will allow her to share her food surplus with others, so that she can be more ecological without giving up the ability to buy what she wants.
Introduction:
Welcome, and thank you for participating in this interview about the PantryPals app. Your feedback is valuable to us as we strive to improve the app and make it more user-friendly. Before we begin, could you tell us a little bit about your experience with the app and how often you use it?
Understanding the User Experience: Navigation and Interface
-How intuitive did you find the navigation within the app?
-Were you able to easily locate the features you were looking for, such as the network map, image sharing, event planning?
-Did you encounter any challenges while navigating through different sections of the app?
Network Map
-How helpful did you find the network map feature in locating surplus food items shared by other community members?
-Were you able to effectively utilize the map to find surplus items in your area?
-Is there anything specific you would like to see improved or added to the network map feature?
Image Sharing
-Did you find the image sharing feature useful in understanding the quality and quantity of items being shared by other users?
-Were the images clear and informative enough to help you make decisions about which items to request or share?
-Any suggestions for enhancing the image sharing functionality?
Buy/Sell Food Items
-How often do you utilize the buy/sell feature to exchange surplus food items with other users?
-Was the process of buying or selling food items straightforward and efficient?
-Are there any additional features or improvements you would like to see in the buy/sell section?
Event Planning
-Have you participated in any surplus food sharing events organized through the app?
-How did you find the event planning feature in terms of creating, managing, and attending events?
-Do you have any recommendations for enhancing the event planning functionality?
Overall Feedback
-On a scale of 1 to 10, how likely are you to recommend the PantryPals app to your friends or colleagues?
-What do you believe sets our app apart from other similar platforms?
-Is there anything else you would like to share with us regarding your experience with the app or any additional features you would like to see implemented in the future?
Closing:
Thank you once again for taking the time to provide us with your feedback. Your insights will play a crucial role in shaping the future development of our PantryPals app. If you have any further questions or comments, please feel free to reach out to us anytime!
Observing our audience experience our app for the first time was key to forming our final product!
Reiterating design process is important.
Received more ideas about how to make the design more user-friendly though research and user testing.
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